Virtue Petco Notting Hill Limited goes into liquidation
Active Company no. 15930661 Incorporated Sep 2024 W postcode area
17 Nottingham Street, 2nd Floor East, London, W1U 5EW
The most recent insolvency notice for Virtue Petco Notting Hill Limited is an Appointment of liquidators (CVL), published 21 October 2026 in The London Gazette. The office holder is Farheen Qureshi (IP No. 11392) of Parker Getty Limited, Devonshire House, 582 Honeypot Lane, Stanmore, Middx, HA7 1JS, appointed 16 October 2026. Its last accounts filed at Companies House, to 31 October 2025, showed total assets of £376k and net assets of -£225k. On those figures the company was already balance-sheet insolvent — its liabilities exceeded its assets — at that date, 11 months before its first insolvency notice. Liquidation winds a company up: a licensed insolvency practitioner (the liquidator) is appointed to sell the company's assets and distribute the proceeds to creditors in the order fixed by law, after which the company is dissolved. A creditors' voluntary liquidation (CVL) is started by the company's own directors and shareholders once it can no longer pay its debts as they fall due.
Last filed balance sheet
As at 31 October 2025 · micro entity accounts · unaudited · filed 11 months before the first insolvency notice
Average employees during the period: 4
Insolvency notices (3)
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Appointment of liquidators (CVL) 21 Oct 2026
The notice announces that Farheen Qureshi of Parker Getty Limited has been appointed as liquidator of VIRTUE PETCO NOTTING HILL LIMITED on 16 October 2026, by its members and creditors.
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Resolution for winding up (CVL) 21 Oct 2026
The notice announces that Virtue Petco Notting Hill Limited has resolved to voluntarily wind up the company and appointed Farheen Qureshi as liquidator.
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Meetings of creditors (CVL) 13 Oct 2026
Creditors are invited to a physical meeting on 16 October 2026 to consider a winding‑up resolution and nominate a liquidator for Virtue Petco Notting Hill Ltd.
What happens next
The liquidator realises the assets, writes to known creditors inviting claims, reports on the directors' conduct, and distributes what is recovered in the order fixed by law — costs of the liquidation, preferential creditors, secured creditors, then unsecured creditors. Claims go to the liquidator named in the notice, not to the company. The company is dissolved once the liquidation is complete.
Owed money by Virtue Petco Notting Hill Limited?
A bad debt this size rarely stops with the company that failed. If you're a supplier or creditor left short, it's worth knowing where you rank — and checking what the shortfall does to your own cashflow.
Related guidance
Is your own business showing the same warning signs?
What the public record showed for this company before its insolvency notice:
- Its last filed accounts, to October 2025, already showed negative net assets of -£225k, 11 months before the first insolvency notice.
Each of these is visible months before a Gazette notice. Directors who act at that stage keep far more options open, from an informal turnaround to a CVA or restructuring plan.
Frequently asked questions
Is Virtue Petco Notting Hill Limited in liquidation?
The most recent insolvency notice for Virtue Petco Notting Hill Limited (company no. 15930661) is a Appointment of liquidators (CVL), published 21 October 2026 in The London Gazette. Liquidation winds a company up: a licensed insolvency practitioner (the liquidator) is appointed to sell the company's assets and distribute the proceeds to creditors in the order fixed by law, after which the company is dissolved. A creditors' voluntary liquidation (CVL) is started by the company's own directors and shareholders once it can no longer pay its debts as they fall due.
What were Virtue Petco Notting Hill Limited's last filed accounts?
Virtue Petco Notting Hill Limited's last accounts filed at Companies House, to 31 October 2025, showed total assets of £376k, net assets of -£225k. For a distressed company the last filing often predates the insolvency by a year or more.
How many insolvency notices does Virtue Petco Notting Hill Limited have?
Virtue Petco Notting Hill Limited has 3 insolvency notices recorded in The London Gazette, the most recent being a Appointment of liquidators (CVL) on 21 October 2026.
What happens next?
The liquidator realises the assets, writes to known creditors inviting claims, reports on the directors' conduct, and distributes what is recovered in the order fixed by law — costs of the liquidation, preferential creditors, secured creditors, then unsecured creditors. Claims go to the liquidator named in the notice, not to the company. The company is dissolved once the liquidation is complete.
Financial figures are taken from the company's own last accounts filed at Companies House. Small and micro-entity accounts are unaudited, and for a company entering an insolvency process the most recent filing frequently predates that process by a year or more. Figures are indicative and are not a valuation. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright.