Alliance Advertising & Marketing Ltd faces a winding-up petition
Active Company no. 06606240 Incorporated May 2008 Professional Services NW postcode area
65 North Acton Road,, London, NW10 6PJ
The most recent insolvency notice for Alliance Advertising & Marketing Ltd is a Petitions to wind up (Companies), published 03 August 2026 in The London Gazette. The petition was presented by GLOBAL MEDIA GROUP SERVICES LTD. The case is before the High Court of Justice (case CR-2026-005414). The petition was listed to be heard on 09 September 2026 at 10:30 hours (or as soon thereafter as the petition can be heard) — a date that has now passed, and the Gazette notice is not updated afterwards. Its last accounts filed at Companies House, to 31 May 2025, showed total assets of £2.0m and net assets of £616k. Those accounts were filed 14 months before the first insolvency notice, so they describe the company well before the process began. A winding-up petition asks the court to close a company and place it into compulsory liquidation, most often because a debt has gone unpaid. If the court makes a winding-up order, control passes to the Official Receiver or an appointed liquidator, the company's bank accounts are frozen and its assets are sold to repay creditors.
The petitioning creditor is another company, so the debt behind the petition is a commercial one — typically an unpaid invoice, rent, or a judgment that went unsatisfied — rather than a tax liability.
Last filed balance sheet
As at 31 May 2025 · unaudited abridged accounts · unaudited · filed 14 months before the first insolvency notice
Average employees during the period: 12
Insolvency notices (1)
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Petitions to wind up (Companies) 03 Aug 2026
A petition to wind up Alliance Advertising & Marketing Ltd has been filed by Global Media Group Services Ltd and will be heard in the London High Court on 9 September 2026.
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What happens next
At the hearing the court decides whether to make a winding-up order. Until it does, the petition can still be dismissed or withdrawn — if the debt is paid, if it is genuinely disputed on substantial grounds, if the company has a cross-claim larger than the debt, or if the court is persuaded to adjourn while a rescue or refinancing is put in place. If an order is made, the company stops trading, its bank accounts are frozen, control passes to the Official Receiver and a liquidator is appointed to sell the assets and pay creditors in the order fixed by law.
Quote case number CR-2026-005414 and the High Court of Justice in any correspondence about the case, together with company number 06606240.
Owed money by Alliance Advertising & Marketing Ltd?
A bad debt this size rarely stops with the company that failed. If you're a supplier or creditor left short, it's worth knowing where you rank — and checking what the shortfall does to your own cashflow.
Related guidance
- Facing a Winding-Up Petition?
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Closing a company of your own? Get a fixed-fee liquidation quote.
Been served with a winding-up petition yourself?
You have about seven working days before it is advertised and the bank freezes the account. In that window a petition can still be paid, disputed, adjourned or overtaken by a rescue. K2's petition desk responds within one working day; if the hearing is this week, call now.
Frequently asked questions
Is Alliance Advertising & Marketing Ltd in liquidation?
The most recent insolvency notice for Alliance Advertising & Marketing Ltd (company no. 06606240) is a Petitions to wind up (Companies), published 03 August 2026 in The London Gazette. A winding-up petition asks the court to close a company and place it into compulsory liquidation, most often because a debt has gone unpaid. If the court makes a winding-up order, control passes to the Official Receiver or an appointed liquidator, the company's bank accounts are frozen and its assets are sold to repay creditors.
What were Alliance Advertising & Marketing Ltd's last filed accounts?
Alliance Advertising & Marketing Ltd's last accounts filed at Companies House, to 31 May 2025, showed total assets of £2.0m, cash of £0, net assets of £616k. For a distressed company the last filing often predates the insolvency by a year or more.
How many insolvency notices does Alliance Advertising & Marketing Ltd have?
Alliance Advertising & Marketing Ltd has 1 insolvency notice recorded in The London Gazette, the most recent being a Petitions to wind up (Companies) on 03 August 2026.
What happens next?
At the hearing the court decides whether to make a winding-up order. Until it does, the petition can still be dismissed or withdrawn — if the debt is paid, if it is genuinely disputed on substantial grounds, if the company has a cross-claim larger than the debt, or if the court is persuaded to adjourn while a rescue or refinancing is put in place. If an order is made, the company stops trading, its bank accounts are frozen, control passes to the Official Receiver and a liquidator is appointed to sell the assets and pay creditors in the order fixed by law.
Who presented the winding-up petition, and why?
The petition was presented by GLOBAL MEDIA GROUP SERVICES LTD. The petitioning creditor is another company, so the debt behind the petition is a commercial one — typically an unpaid invoice, rent, or a judgment that went unsatisfied — rather than a tax liability.
How much did the company owe?
The notices do not give a figure. The closest public number is total liabilities of £1.4m in its last filed accounts, to 31 May 2025. What was owed when the process began will differ, and is set out in the statement of affairs.
Financial figures are taken from the company's own last accounts filed at Companies House. Small and micro-entity accounts are unaudited, and for a company entering an insolvency process the most recent filing frequently predates that process by a year or more. Figures are indicative and are not a valuation. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright.