Re-use of a prohibited name
Born Ugly Limited
In short: Born Ugly Limited (company no. 02941664) was the subject of a formal insolvency notice, according to a Re-use of a prohibited name notice published in The London Gazette on 16 October 2026. The office holders are Sarah Louise Wilson (3 Whitehall Quay, Leeds, LS1 4BU); Neil Lockwood (15 Paddock Drive, Rotherham, S66 3ZE).
Directors of Born Ugly Limited give notice of their intention to reuse the name “Born Ugly” via DXG Invest Limited, complying with rule 22.4 after the company entered administration.
Notice details
- Company
- Born Ugly Limited
- Company number
- 02941664
- Registered office
- 3 Whitehall Quay, Leeds, LS1 4BU
- Date of administration
- 21 September 2026
- Type of liquidation
- Administration
- Office holders
- Sarah Louise Wilson (3 Whitehall Quay, Leeds, LS1 4BU); Neil Lockwood (15 Paddock Drive, Rotherham, S66 3ZE)
- Publication date
- 16 October 2026
- Notice ID
- 5232670
- Notice code
- 2403
- Proposed new name
- DXG Invest Limited trading as Born Ugly
What this notice means
This is a formal notice published in The London Gazette relating to the company's insolvency, restructuring or closure.
Read more: What is Insolvency?.
All notices for Born Ugly Limited
2 Gazette notices on record for company no. 02941664, newest first. The full history, with last filed accounts, is on the Born Ugly Limited company record.
- Appointment of administrators 29 Sep 2026
How does this notice affect you?
Choose what applies and we'll point you at the right next step.
A written-off invoice rarely stops at the company that failed. The supplier left short is often the next business in difficulty — and the earlier that's dealt with, the more options stay open. If BORN UGLY LIMITED owed you money, it's worth checking where that leaves you.
Unpaid wages, holiday pay and statutory redundancy are claimed from the government's Redundancy Payments Service, not from K2. The insolvency practitioner named in this notice should send you a case reference — you'll need it to claim.
K2's founder has turned around UK businesses since 1990, and K2 has backed and restructured them since 2001, including buying trade and assets out of distress. These situations move in days rather than months, so if you're looking at BORN UGLY LIMITED or something similar, start the conversation early.
If your business is under pressure — creditors circling, a petition threatened, or cash running out — acting early changes the outcome. K2's founder has helped UK directors turn things around since 1990. Talk to us in confidence.
Is your own business showing the same warning signs?
Falling margins, stretched creditors, overdue filings and HMRC arrears usually appear months before a Gazette notice. Directors who act at that stage keep far more options open, from an informal turnaround to a CVA or restructuring plan.
Related guidance
Free, practical guides from K2 on what this kind of notice means for directors.
More other notices
Frequently asked questions
Has Born Ugly Limited gone into liquidation?
The London Gazette published a Re-use of a prohibited name for Born Ugly Limited (company no. 02941664) on 16 October 2026. This is a formal notice published in The London Gazette relating to the company's insolvency, restructuring or closure.
What does a Re-use of a prohibited name mean?
This is a formal notice published in The London Gazette relating to the company's insolvency, restructuring or closure.
Who is dealing with the liquidation?
The office holders named in the notice: Sarah Louise Wilson (3 Whitehall Quay, Leeds, LS1 4BU); Neil Lockwood (15 Paddock Drive, Rotherham, S66 3ZE). Creditors, employees and anyone holding goods or money belonging to the company should contact them directly, quoting the company number.
The company owes me money — what can I do?
You are a creditor in the process. The insolvency practitioner named in the notice will write to known creditors and invite claims; if you have not heard from them, contact them with your invoices. Unsecured creditors rank after fixed-charge holders, the costs of the insolvency, preferential creditors and floating-charge holders, so recovery depends on what is left in the estate.
I worked there — how do I claim what I am owed?
Unpaid wages, holiday pay and statutory redundancy are claimed from the government's Redundancy Payments Service, not from the company or from K2. The insolvency practitioner named in this notice should give you a case reference to claim with.
Source: The London Gazette and Companies House. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright. This page is provided by K2 Partners for information only and is not legal or financial advice.