Ski Yodl enters voluntary liquidation after eight years

Norwich-based Ski Yodl Ltd has entered voluntary liquidation, cancelling all package holidays booked through the company. The business, which traded as Yodl, was incorporated in March 2018 and specialised in ski trips to destinations across Europe. Its offering included accommodation, ski hire, airport transfers and packaged mountain holidays.

A notice published in *The Gazette* confirmed that shareholders approved the voluntary winding-up of the company on July 22. Richard Cacho of RCM Advisory Limited was appointed liquidator to oversee the process. The notice listed Ski Yodl’s registered office as 13 The Close in Norwich.

French Alps specialist built a mobile-first travel business

Ski Yodl focused heavily on the French Alps, promoting resorts including Méribel, Tignes, Avoriaz and Val Thorens. Customers could book self-catered chalets, apartments and hotels, alongside practical services such as equipment hire and airport transfers. The company presented itself as a specialist marketplace for hand-picked mountain stays and experiences.

Its LinkedIn profile described the business as a collective of ski professionals with decades of experience living and working in mountain resorts. The stated aim was to create a customer-focused booking experience with skiing at its centre. Ski Yodl was also ranked 44th in the 2024 Startups 100 index, which highlights emerging UK businesses.

The company had previously attracted significant attention from investors. In 2021, it launched a £750,000 fundraising campaign to support its expansion after the disruption caused by the pandemic. Television presenter Jake Humphrey reportedly backed the campaign, while the business later faced renewed difficulties when the Omicron variant affected European travel.

Customers told to check refund and compensation options

ABTA said it did not believe there were any current customer bookings for package holidays when Ski Yodl entered liquidation. However, customers who think they may be affected have been advised to contact the trade association with details of their booking. This could help establish whether any outstanding claim or payment requires further investigation.

Ski Yodl also sold accommodation-only bookings, which did not benefit from ABTA protection. Customers who paid by credit or debit card should contact their card issuer to ask about recovering the money. Those who paid by bank transfer or another method will need to register their claim directly with the liquidator.

The difference between package holidays and accommodation-only bookings is particularly important in this case. A package booking may carry additional statutory or industry protection depending on how it was sold and which organisations were involved. An accommodation-only reservation generally leaves the customer more dependent on card protections or the outcome of the liquidation.

Ski Yodl joins a wider wave of travel business failures

The collapse comes during a difficult period for the UK travel industry, with a number of agencies, tour operators and aviation companies ceasing to trade or entering insolvency proceedings during 2026. Reported cases include Regen Central, Gold Crest Holidays, Asiara UK, Simply Florida Travel, Salamander Voyages, Trav Expert, Strachan Travel, Travel Bespoke, Groupia and Global Vision International. Several firms have lost ATOL protection, while others have been dissolved or placed into liquidation.

The aviation sector has also faced pressure, with Ascend Airways and EcoJet Airlines entering liquidation and other companies, including Zenith Aviation and European Cargo, entering administration. The failure of Icelandic low-cost carrier PLAY Airlines previously resulted in the cancellation of all flights and the loss of hundreds of jobs. These closures have added to wider disruption for travellers already dealing with cancelled flights and uncertainty in international markets.

For holidaymakers, the latest collapse reinforces the importance of checking protection before making a booking. ATOL status is relevant to qualifying flight-inclusive package holidays, while ABTA membership may provide assistance for certain travel arrangements. Paying by credit card can also offer an additional route to a refund in some circumstances, although eligibility depends on the transaction and the applicable consumer protection rules.

Travel businesses can fail for many reasons, including weak cash flow, supplier exposure, seasonal demand and unexpected disruption. A company may appear successful publicly while still struggling to meet short-term obligations behind the scenes. For customers, the practical lesson is to understand exactly what is protected before paying for a holiday.

What affected Ski Yodl travellers should do now

Anyone who believes they booked a package holiday through Ski Yodl should gather their booking confirmation, payment records, invoices and correspondence. They should then contact ABTA with the relevant details and follow any claims process provided. Customers who booked accommodation only should contact their card provider first if they paid by credit or debit card.

Travellers who paid by bank transfer or another method should submit a claim to RCM Advisory Limited, the appointed liquidator. A claim does not guarantee a full refund, as recoveries depend on the company’s remaining assets and the number of creditors. Customers should keep copies of every document and avoid sending original paperwork unless specifically instructed.