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Tim Meadows-Smith

Tim Meadows-Smith

Investment Partner
Blue-Chip Marketeer
Cambridge Office

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Professional Background

Tim is a marketing expert from a blue chip background who stepped into his first turnaround eighteen years ago. He helps struggling businesses identify clear strategies for generating cash margin from internally generated resources to understand the marketing numbers that defeat most but propel a few to wealth. A veteran general manager from an international blue chip background, Tim applies best practice in a pragmatic way to improve cash flow, revenue and internal efficiency.

Tim's driver is helping people. He quickly gains trust to restore team work where pressure has caused division and loss of effectiveness. His expert negotiating skills are deployed to startling effect in winning the support of alienated suppliers and partners to buy time and achieve agreed restructure that saves businesses. Once stable, his marketing expertise helps achieve early profit growth from simple low-cost techniques.

Track Record

Haägen-Dazs Launch Success

Inventing the 'ice cream for adults' concept that revitalised the quality market in the UK, Tim developed the business plan and strategy that launched Haägen-Dazs in the UK and eight other European Countries. Working at the US headquarters Tim then provided sales and marketing input to the $1bn investment plan to globalise Haägen-Dazs.

First Turnaround Success

Tim's first turnaround involved investing a failing start up to build a luxury brand sold in exclusive retailers on four continents which won Grocery Exporter of the Year.

Diverse Portfolio

• Attracted $8m to dot com freight exchange

• Advised and invested in multiple business start-up ventures in the UK and India

• Turned around a now successful software development business in India

• Rescued an insolvent museum charity saving the exhibit collection from break-up

• Helped save a family from bankruptcy when dealing with cancer caused the family business to begin failing

Personal Journey & Philosophy

As an eight year old, Tim got his first job helping the milkman so he could pay for a birthday present for his mum. At ten he funded his first foreign holiday organised by the Anglo-Austrian Society. Whilst studying 'A' levels he also managed a shop and in his first job he was promoted to manage a sales team in less than 2 years. By the age of 25 he was a national sales manager with a team of over 80.

"Tim is still young at heart and passionate about making even unlikely things happen. He is an inspirational international marketeer who has been leading transformation and growth in early stage and turnaround businesses for the past 20 years."

"The answer is yes, now what's the question? Let's make it happen."

Innovation Leader

Haägen-Dazs UK Launch

Invented the 'ice cream for adults' concept

Quick Facts

Experience: 18+ Years
Background: Blue-Chip
Specialty: Marketing
Team Size: 80+ People
Location: Cambridge

Core Strengths

People Leadership
Marketing Strategy
Negotiation
International Business

Key Achievements

Grocery Exporter of the Year
$8m Investment Attraction
$1bn Globalisation Plan
Museum Charity Rescue

Tim's Philosophy

"The answer is yes, now what's the question? Let's make it happen."

Need Marketing Expertise?

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Backing owners and directors facing a crisis

Investing in companies with £3m-£20m turnover led by committed boards and with assets that other investors find difficult to value

Unlock your potential by partnering with K2 Business Partners

Partnership Approach

We invest our time and expertise alongside you, sharing both risks and rewards

Immediate Action

Crisis situations require rapid response - we move fast when time is critical

Proven Track Record

Over 20 years of successful turnarounds across diverse sectors

Confidential Support

All consultations are completely confidential with no obligations