
Tim Meadows-Smith
Professional Background
Tim is a marketing expert from a blue chip background who stepped into his first turnaround eighteen years ago. He helps struggling businesses identify clear strategies for generating cash margin from internally generated resources to understand the marketing numbers that defeat most but propel a few to wealth. A veteran general manager from an international blue chip background, Tim applies best practice in a pragmatic way to improve cash flow, revenue and internal efficiency.
Tim's driver is helping people. He quickly gains trust to restore team work where pressure has caused division and loss of effectiveness. His expert negotiating skills are deployed to startling effect in winning the support of alienated suppliers and partners to buy time and achieve agreed restructure that saves businesses. Once stable, his marketing expertise helps achieve early profit growth from simple low-cost techniques.
Track Record
Haägen-Dazs Launch Success
Inventing the 'ice cream for adults' concept that revitalised the quality market in the UK, Tim developed the business plan and strategy that launched Haägen-Dazs in the UK and eight other European Countries. Working at the US headquarters Tim then provided sales and marketing input to the $1bn investment plan to globalise Haägen-Dazs.
First Turnaround Success
Tim's first turnaround involved investing a failing start up to build a luxury brand sold in exclusive retailers on four continents which won Grocery Exporter of the Year.
Diverse Portfolio
• Attracted $8m to dot com freight exchange
• Advised and invested in multiple business start-up ventures in the UK and India
• Turned around a now successful software development business in India
• Rescued an insolvent museum charity saving the exhibit collection from break-up
• Helped save a family from bankruptcy when dealing with cancer caused the family business to begin failing
Personal Journey & Philosophy
As an eight year old, Tim got his first job helping the milkman so he could pay for a birthday present for his mum. At ten he funded his first foreign holiday organised by the Anglo-Austrian Society. Whilst studying 'A' levels he also managed a shop and in his first job he was promoted to manage a sales team in less than 2 years. By the age of 25 he was a national sales manager with a team of over 80.
"Tim is still young at heart and passionate about making even unlikely things happen. He is an inspirational international marketeer who has been leading transformation and growth in early stage and turnaround businesses for the past 20 years."
"The answer is yes, now what's the question? Let's make it happen."
Innovation Leader
Haägen-Dazs UK Launch
Invented the 'ice cream for adults' concept
Quick Facts
Core Strengths
Key Achievements
Tim's Philosophy
"The answer is yes, now what's the question? Let's make it happen."
Need Marketing Expertise?
Get people-focused turnaround and marketing support
Backing owners and directors facing a crisis
Investing in companies with £3m-£20m turnover led by committed boards and with assets that other investors find difficult to value
Unlock your potential by partnering with K2 Business Partners
Partnership Approach
We invest our time and expertise alongside you, sharing both risks and rewards
Immediate Action
Crisis situations require rapid response - we move fast when time is critical
Proven Track Record
Over 20 years of successful turnarounds across diverse sectors
Confidential Support
All consultations are completely confidential with no obligations