When business owners run short of cash they get desperate. They pretend nothing is wrong and often they pick up marketing ideas. These activities would have been helpful at an earlier stage. Applying them indiscriminately without understanding the context of how the concepts work as part of a strategy late in the day is disastrous.
Don’t Waste Your Money Marketing
- Post author By Tony Groom
- Post date July 1, 2011
- No Comments on Don’t Waste Your Money Marketing
- Tags Acquiring Customers, Attract Customers, Boost Sales, Build Cash Margins, Business Development, Business Restructure, Business Restructuring, Create Real Value, Create Value, Creating Value, Creative Restructure, Customer Acquisition, Experienced Business Doctor, Expert Marketer, Inexperienced Networkers, K2 Business Rescue, Lengthy Lease Commitments, Lifetime Customer Value, Low Cost Marketing, Low Cost Marketing Techniques, Manage Risk, Marketing, Marketing Ideas, Marketing Investment, Marketing Payback, Marketing Techniques, Marketing Value, Networking, Networking Meetings, Personal Guarantees, Properly Manage Risk, Properly Managing Risk, Restructured Businesses, Risk Management, Saving Business, Short of Cash, Sustainable Business Growth, Tim Meadows-Smith, Troubled Business Owner