Peter Whiting


Experienced marketeer and finance professional

Help for your business

Peter has been a turnaround professional for 15 years. He brings atypically broad understanding and insight to business challenges from his multidisciplinary and international experience.

His expertise is in helping directors and management teams understand and resolve their company’s immediate financial problems and developing, funding and implementing an appropriate growth strategy.

He has considerable experience of cash management to stabilise the business, the financial forecasting to establish direction and confidence in the business and inform any restructuring required. Peter has the expertise to create the marketing required to drive the business forward again through growth of sales.

Track record

Peter has a wide range of turnaround experience with K2, working across a variety of sectors:

  • Industrial manufacturing – with the rescue, via a CVL and restructuring, of a £2m turnover engineering fabricator where he owned a substantial equity share.
  • International food import and wholesale – with the rescue, via a CVA and restructuring, of a £10m turnover business.
  • Education – with the business planning and funding for an international school of performing arts, successfully raising and structuring a £1m investment.
  • Professional services businesses – with the rescue of a cutting-edge architect’s practice.


Peter has a successful 30-year business track record comprising the disciplines of: international global brand building in commercial, marketing and strategy roles at Cadbury Schweppes, Coca-Cola and Foster’s; business turnaround and restructuring with a key role at K2 Partners; corporate finance advisory where he founded and ran his own business, Clean Capital; and start-up tech at C-level as COO and CFO and investor at Venncomm Ltd.

He is tri-lingual, holds a London Business School MBA, a Diploma in digital business and has done pro bono charity consulting projects for the Cranfield trust.