Small traders do not always have the budget for expensive marketing but they do need to be visible; so getting noticed on social media can be particularly valuable, especially on Facebook and LinkedIn.
But how do potential customers tell whether these businesses deliver good quality products and services?
Many SMEs have their own networks and get business by being recommended via local and online groups.
A personal introduction is often the best form of referral but a good reputation can be established online.
However, even then, the potential customer is likely to carry out further research before committing to buying, especially for tradesmen and for business to business support and professional services.
This is where genuine recommendations from satisfied clients and customers are the key, especially if the clients who made them are willing to be contacted by potential clients.
Recommendations and testimonials in addition to being a “thank you” for work well done, are also great for the business’ reputation. They should be part of every SME profile, business page and website.
Sometimes a client will volunteer a testimonial or recommendation without being asked but the question is do you, and should you, actually ask for them as part of your marketing strategy?