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BOARD BRIEFING
Sales & Marketing for Survival
It might seem obvious but without sales there is no business.
Again obvious but without marketing there are no leads and without leads there are no sales. It is extraordinary how often marketing budgets are cut when sales are drying up.
This Board Briefing outlines some key considerations for the board of directors when allocating cash and resources.
Read more of K2’s Board Briefings
Backing owners and directors facing a crisis
Investing in companies with £3m-£20m turnover led by committed boards and with assets that other investors find difficult to value